    {"id":1045,"date":"2026-02-26T01:35:00","date_gmt":"2026-02-26T01:35:00","guid":{"rendered":"https:\/\/explorgrow.com\/?p=1045"},"modified":"2026-01-22T14:55:22","modified_gmt":"2026-01-22T14:55:22","slug":"experimentation-frameworks-that-deliver-deep-insight","status":"publish","type":"post","link":"https:\/\/explorgrow.com\/zh\/experimentation-frameworks-that-deliver-deep-insight\/","title":{"rendered":"\u80fd\u591f\u63d0\u4f9b\u6df1\u523b\u6d1e\u5bdf\u7684\u5b9e\u9a8c\u6846\u67b6"},"content":{"rendered":"<p><strong>\u4f60\u5c06\u5b66\u4f1a\u5982\u4f55\u901a\u8fc7\u6e05\u6670\u3001\u53ef\u91cd\u590d\u7684\u8ba1\u5212\uff0c\u5c06\u6d4b\u8bd5\u7ed3\u679c\u8f6c\u5316\u4e3a\u53ef\u9760\u7684\u51b3\u7b56\u3002<\/strong> \u60f3\u60f3\u770b <em>\u5b9e\u9a8c\u6d1e\u5bdf\u6846\u67b6<\/em> \u4f5c\u4e3a\u8def\u7ebf\u56fe\uff0c\u5b83\u53ef\u4ee5\u5e2e\u52a9\u60a8\u6d4b\u8bd5\u60f3\u6cd5\u3001\u8861\u91cf\u7ed3\u679c\u5e76\u81ea\u4fe1\u5730\u5236\u5b9a\u4ea7\u54c1\u7b56\u7565\u3002<\/p>\n\n\n\n<p>\u672c\u6307\u5357\u9610\u8ff0\u4e86\u56e2\u961f\u4e3a\u4f55\u9700\u8981\u4e00\u5957\u7cfb\u7edf\u5316\u7684\u6d41\u7a0b\uff0c\u800c\u975e\u968f\u610f\u8fdb\u884c\u7684 A\/B \u6d4b\u8bd5\u3002\u60a8\u5c06\u4e86\u89e3\u5230\uff0c\u6e05\u6670\u7684\u5047\u8bbe\u3001\u53ef\u9760\u7684\u6307\u6807\u4ee5\u53ca\u6301\u7eed\u7684\u5b66\u4e60\u5faa\u73af\u5982\u4f55\u521b\u9020\u771f\u6b63\u7684\u5546\u4e1a\u4ef7\u503c\uff0c\u4f8b\u5982\u66f4\u4f73\u7684\u7528\u6237\u83b7\u53d6\u3001\u7559\u5b58\u548c\u53d8\u73b0\u6548\u679c\u3002<\/p>\n\n\n\n<p>\u7b80\u800c\u8a00\u4e4b\uff0c\u8fd0\u884c\u6d4b\u8bd5\u4e0e\u6784\u5efa\u4e00\u4e2a\u80fd\u591f\u968f\u7740\u65f6\u95f4\u63a8\u79fb\u4e0d\u65ad\u6539\u8fdb\u51b3\u7b56\u7684\u5f15\u64ce\u622a\u7136\u4e0d\u540c\u3002\u60a8\u5c06\u9884\u89c8\u5b9a\u4e49\u95ee\u9898\u3001\u5c06\u5b9e\u9a8c\u4e0e\u5173\u952e\u7ee9\u6548\u6307\u6807 (KPI) \u5173\u8054\u3001\u4f7f\u7528\u6e05\u6670\u7684\u57fa\u7ebf\u8fd0\u884c\u6d4b\u8bd5\u4ee5\u53ca\u5feb\u901f\u5b66\u4e60\u7684\u6b65\u9aa4\u3002<\/p>\n\n\n\n<p>\u5982\u9700\u4e86\u89e3\u5b9e\u7528\u7684\u4e03\u6b65\u65b9\u6cd5\uff0c\u8bf7\u67e5\u770b\u4ee5\u4e0b\u7b80\u77ed\u6307\u5357\uff1a <a href=\"https:\/\/amplitude.com\/blog\/7-step-experimentation-framework\" target=\"_blank\" rel=\"nofollow noopener\">\u4e03\u6b65\u5b9e\u9a8c\u6846\u67b6<\/a>\u7528\u5b83\u6765\u534f\u8c03\u4f60\u7684\u56e2\u961f\uff0c\u51cf\u5c11\u6d6a\u8d39\u7684\u7cbe\u529b\uff0c\u5e76\u5c06\u65e5\u5e38\u6d4b\u8bd5\u8f6c\u5316\u4e3a\u53ef\u91c7\u53d6\u884c\u52a8\u7684\u89c1\u89e3\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u4ec0\u4e48\u662f\u5b9e\u9a8c\u6846\u67b6\u4ee5\u53ca\u5b83\u7684\u8bbe\u8ba1\u76ee\u7684<\/h2>\n\n\n\n<p>\u7ed3\u6784\u5316\u7684\u6d4b\u8bd5\u8ba1\u5212\u6709\u52a9\u4e8e\u56e2\u961f\u5c06\u95ee\u9898\u8f6c\u5316\u4e3a\u53ef\u8861\u91cf\u7684\u7ed3\u679c\u3002 <strong>\u5b9e\u9a8c\u6846\u67b6<\/strong> \u662f\u4e00\u4e2a\u53ef\u91cd\u590d\u7684\u7cfb\u7edf\uff0c\u5b83\u5f15\u5bfc\u4f60\u4ece\u4e00\u4e2a\u7b80\u5355\u7684\u95ee\u9898\u2014\u2014\u201c\u6211\u4eec\u5e94\u8be5\u505a\u51fa\u4ec0\u4e48\u6539\u53d8\uff1f\u201d\u2014\u2014\u5230\u6709\u8bc1\u636e\u652f\u6301\u7684\u9009\u62e9\uff1a\u53d1\u5e03\u3001\u8fed\u4ee3\u6216\u505c\u6b62\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u4e00\u4e2a\u7528\u4e8e\u68c0\u9a8c\u5047\u8bbe\u548c\u505a\u51fa\u6570\u636e\u9a71\u52a8\u51b3\u7b56\u7684\u7ed3\u6784\u5316\u8def\u7ebf\u56fe<\/h3>\n\n\n\n<p>\u8be5\u8ba1\u5212\u89c4\u8303\u4e86\u6b65\u9aa4\uff1a\u8bbe\u5b9a\u76ee\u6807\uff0c\u64b0\u5199\u6e05\u6670\u7684\u2026\u2026 <em>\u5047\u8bbe<\/em>\u9009\u62e9\u6307\u6807\u3001\u5b9a\u4e49\u62bd\u6837\u89c4\u5219\u3001\u8fd0\u884c\u6d4b\u8bd5\u5e76\u5206\u6790\u7ed3\u679c\u3002\u8fd9\u79cd\u4e25\u8c28\u7684\u65b9\u6cd5\u53ef\u4ee5\u6d88\u9664\u731c\u6d4b\uff0c\u4ece\u800c\u2026\u2026 <strong>\u6570\u636e<\/strong> \u4f60\u6536\u96c6\u5230\u7684\u4fe1\u606f\u5b9e\u9645\u4e0a\u56de\u7b54\u4e86\u4f60\u7684\u95ee\u9898\u3002<\/p>\n\n\n\n<p>\u4e00\u81f4\u6027\u81f3\u5173\u91cd\u8981\u3002\u4e24\u4e2a\u56e2\u961f\u53ef\u4ee5\u8fdb\u884c\u4e0d\u540c\u7684\u6d4b\u8bd5\uff0c\u4f46\u4ecd\u7136\u53ef\u4ee5\u5f97\u51fa\u53ef\u6bd4\u8f83\u4e14\u53ef\u4fe1\u7684\u7ed3\u679c\u3002\u8fd9\u80fd\u52a0\u5feb\u8de8\u56e2\u961f\u5b66\u4e60\u7684\u901f\u5ea6\uff0c\u5e76\u51cf\u5c11\u8d44\u6e90\u6d6a\u8d39\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u8fd9\u4f53\u73b0\u5728\u4ea7\u54c1\u5f00\u53d1\u3001\u5e02\u573a\u8425\u9500\u548c\u7528\u6237\u4f53\u9a8c\u7b49\u5404\u4e2a\u65b9\u9762\u3002<\/h3>\n\n\n\n<p>\u5728\u4ea7\u54c1\u5f00\u53d1\u4e2d\uff0c\u5b83\u53ef\u4ee5\u7528\u4e8e\u529f\u80fd\u53d8\u66f4\uff1b\u5728\u5e02\u573a\u8425\u9500\u4e2d\uff0c\u5b83\u53ef\u4ee5\u7528\u4e8e\u6d3b\u52a8\u521b\u610f\u548c\u843d\u5730\u9875\uff1b\u5728\u7528\u6237\u4f53\u9a8c\u4e2d\uff0c\u5b83\u53ef\u4ee5\u7528\u4e8e\u7ed3\u8d26\u6216\u7528\u6237\u5f15\u5bfc\u7b49\u6d41\u7a0b\u3002<\/p>\n\n\n\n<p>\u4e00\u4e2a\u7ecf\u5178\u7684 A\/B \u6d4b\u8bd5\u793a\u4f8b\uff1a\u5bf9\u7167\u7ec4\uff08\u5f53\u524d\u9875\u9762\uff09\u4e0e\u5b9e\u9a8c\u7ec4\uff08\u65b0\u6807\u9898\uff09\u3002\u8fd0\u884c\u5b9e\u9a8c\uff0c\u6536\u96c6\u8f6c\u5316\u7387\u6570\u636e\u3002 <em>\u6570\u636e<\/em>\u5e76\u6839\u636e\u7ed3\u679c\u505a\u51fa\u660e\u786e\u7684\u51b3\u5b9a\u3002<\/p>\n\n\n\n<p><strong>\u7b14\u8bb0\uff1a<\/strong> \u8fd9\u79cd\u65b9\u6cd5\u5177\u6709\u53ef\u6269\u5c55\u6027\u3002\u5c0f\u578b\u56e2\u961f\u548c\u5927\u578b\u56e2\u961f\u4e00\u6837\u90fd\u80fd\u4ece\u4e2d\u53d7\u76ca\uff0c\u56e0\u4e3a\u5b83\u80fd\u907f\u514d\u6d4b\u8bd5\u7ed3\u679c\u4e0d\u786e\u5b9a\u548c\u89e3\u91ca\u76f8\u4e92\u77db\u76fe\u7684\u60c5\u51b5\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u4e3a\u4ec0\u4e48\u4f60\u9700\u8981\u4e00\u4e2a\u5b9e\u9a8c\u6846\u67b6\u6765\u505a\u51fa\u66f4\u597d\u7684\u51b3\u7b56<\/h2>\n\n\n\n<p>\u4ece\u51ed\u76f4\u89c9\u884c\u4e8b\u8f6c\u5411\u4ee5\u6d4b\u8bd5\u4e3a\u4f9d\u636e\u7684\u51b3\u7b56\uff0c\u80fd\u591f\u8ba9\u4f60\u7684\u7ec4\u7ec7\u4fdd\u6301\u5feb\u901f\u800c\u660e\u667a\u7684\u53d1\u5c55\u3002\u8fd9\u79cd\u53ef\u91cd\u590d\u6027 <strong>\u6846\u67b6<\/strong> \u5b83\u63d0\u4f9b\u4e86\u4e00\u79cd\u53ef\u9760\u7684\u65b9\u6cd5\u6765\u8fd0\u884c\u6d4b\u8bd5\uff0c\u5e76\u5c06\u6709\u6548\u7684\u65b9\u6cd5\u63a8\u5e7f\u5230\u5404\u4e2a\u56e2\u961f\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u7528\u57fa\u4e8e\u8bc1\u636e\u7684\u6d1e\u5bdf\u529b\u53d6\u4ee3\u76f4\u89c9\uff08\u5e76\u4fdd\u6301\u51b3\u7b56\u7684\u53ef\u6269\u5c55\u6027\uff09<\/h3>\n\n\n\n<p>\u8fd9\u79cd\u7ed3\u6784\u7528\u6570\u636e\u53d6\u4ee3\u4e86\u58f0\u97f3\u6700\u5927\u7684\u58f0\u97f3\u3002\u5f53\u4f60\u89c4\u8303\u6d4b\u8bd5\u65f6\uff0c\u5373\u4f7f\u66f4\u591a\u56e2\u961f\u53d1\u5e03\u66f4\u591a\u53d8\u66f4\uff0c\u4f60\u7684\u51b3\u7b56\u4e5f\u80fd\u4fdd\u6301\u4e00\u81f4\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u901a\u8fc7\u5728\u5168\u9762\u63a8\u5e7f\u524d\u8fdb\u884c\u6d4b\u8bd5\u6765\u964d\u4f4e\u98ce\u9669<\/h3>\n\n\n\n<p>\u9996\u5148\u5728\u4e00\u5c0f\u90e8\u5206\u7528\u6237\u7fa4\u4f53\u4e2d\u9a8c\u8bc1\u66f4\u6539\u3002\u8fd9\u79cd\u65b9\u6cd5\u53ef\u4ee5\u4fdd\u62a4\u8f6c\u5316\u7387\uff0c\u964d\u4f4e\u4ea7\u751f\u91cd\u5927\u8d1f\u9762\u5f71\u54cd\u7684\u53ef\u80fd\u6027\uff0c\u4ece\u800c\u5e26\u6765\u6536\u76ca\u3002 <em>\u4fe1\u5fc3<\/em> \u5728\u5927\u89c4\u6a21\u4e0a\u6620\u4e4b\u524d\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u57f9\u517b\u6210\u957f\u578b\u601d\u7ef4\uff0c\u8ba9\u4f60\u7684\u76f4\u89c9\u4e0e\u65f6\u4ff1\u8fdb<\/h3>\n\n\n\n<p>\u5b9a\u671f\u5b66\u4e60\u80fd\u591f\u66f4\u65b0\u4f60\u548c\u4f60\u7684\u56e2\u961f\u5bf9\u7528\u6237\u9700\u6c42\u7684\u8ba4\u77e5\u3002\u5931\u8d25\u4e5f\u80fd\u5e26\u6765\u6536\u83b7\uff1a\u4e00\u6b21\u5931\u8d25\u7684\u6d4b\u8bd5\u53ef\u4ee5\u66f4\u65b0\u4f60\u7684\u5047\u8bbe\uff0c\u5e76\u9632\u6b62\u9519\u8bef\u91cd\u6f14\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u968f\u7740\u516c\u53f8\u89c4\u6a21\u7684\u6269\u5927\uff0c\u5bc6\u5207\u5173\u6ce8\u771f\u5b9e\u7528\u6237\u884c\u4e3a\u81f3\u5173\u91cd\u8981\u3002<\/h3>\n\n\n\n<p>\u968f\u7740\u516c\u53f8\u53d1\u5c55\u58ee\u5927\uff0c\u4f60\u4e0d\u53ef\u80fd\u4e0e\u6bcf\u4e00\u4f4d\u5ba2\u6237\u90fd\u8fdb\u884c\u6c9f\u901a\u3002\u5f00\u5c55\u53d7\u63a7\u6d4b\u8bd5\u80fd\u8ba9\u4f60\u638c\u63e1\u5ba2\u6237\u7684\u5b9e\u9645\u884c\u4e3a\uff0c\u5e76\u7f29\u5c0f\u8ba4\u77e5\u4e0e\u73b0\u5b9e\u4e4b\u95f4\u7684\u5dee\u8ddd\u3002<\/p>\n\n\n\n<p><strong>\u7ed3\u8bba\uff1a<\/strong> \u5982\u679c\u6ca1\u6709\u53ef\u91cd\u590d\u7684\u65b9\u6cd5\uff0c\u968f\u610f\u6d4b\u8bd5\u4f1a\u524a\u5f31\u4fe1\u4efb\uff0c\u5e76\u627c\u6740\u957f\u671f\u6210\u679c\u3002\u6b63\u786e\u8fd0\u7528\u5b9e\u9a8c\u65b9\u6cd5\uff0c\u624d\u80fd\u786e\u4fdd\u51b3\u7b56\u5207\u5b9e\u53ef\u884c\u4e14\u53ef\u8861\u91cf\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u5c06\u5b9e\u9a8c\u8f6c\u5316\u4e3a\u53ef\u9760\u6d1e\u89c1\u7684\u6838\u5fc3\u7ec4\u4ef6<\/h2>\n\n\n\n<p><strong>\u660e\u786e\u7684\u76ee\u6807\u548c\u53ef\u7528\u7684\u6307\u6807<\/strong> \u8fd9\u662f\u7b2c\u4e00\u6b65\u3002\u9996\u5148\u5c06\u76ee\u6807\u4e0e\u4e1a\u52a1\u6210\u679c\uff08\u4f8b\u5982\u83b7\u5ba2\u3001\u7559\u5b58\u6216\u6536\u5165\uff09\u8fdb\u884c\u6620\u5c04\u3002\u9009\u62e9\u4e00\u4e2a\u4e3b\u8981\u7684\u5173\u952e\u7ee9\u6548\u6307\u6807 (KPI)\uff0c\u5e76\u5b9a\u4e49\u91cd\u8981\u7684\u6210\u529f\u6307\u6807\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u8bbe\u5b9a\u4e0e\u4e1a\u52a1\u6210\u679c\u76f8\u5bf9\u5e94\u7684\u76ee\u6807\u548c\u6210\u529f\u6307\u6807<\/h3>\n\n\n\n<p>\u8bbe\u5b9a\u4e00\u4e2a\u4e0e\u7ed3\u679c\u76f8\u5173\u7684\u76ee\u6807\uff08\u4f8b\u5982\uff1a\u63d0\u9ad8\u65b0\u7528\u6237\u8f6c\u5316\u7387\uff09\u3002\u7136\u540e\u9009\u62e9\u6210\u529f\u6307\u6807\uff0c\u4f8b\u5982\uff1a <em>\u70b9\u51fb\u7387<\/em>\u8f6c\u5316\u7387\u6216\u9875\u9762\u505c\u7559\u65f6\u95f4\uff0c\u8fd9\u6837\u4f60\u8861\u91cf\u7684\u662f\u5f71\u54cd\uff0c\u800c\u4e0d\u662f\u865a\u8363\u5fc3\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u63d0\u51fa\u5177\u4f53\u3001\u53ef\u9a8c\u8bc1\u4e14\u4e0e\u5ba2\u6237\u95ee\u9898\u76f8\u5173\u7684\u5047\u8bbe<\/h3>\n\n\n\n<p>\u4e00\u4e2a\u597d\u7684\u5047\u8bbe\u5e94\u8be5\u7b80\u6d01\u660e\u4e86\u4e14\u53ef\u9a8c\u8bc1\uff1a\u201c\u5982\u679c\u6211\u4eec\u589e\u5927 CTA \u7684\u5c3a\u5bf8\uff0c\u90a3\u4e48\u70b9\u51fb\u7387\u5c06\u63d0\u9ad8 8%\u3002\u201d \u8fd9\u4f7f\u5f97\u6539\u53d8\u4e0e\u9884\u671f\u5f71\u54cd\u8054\u7cfb\u8d77\u6765\uff0c\u5e76\u6307\u5bfc\u4e86\u8861\u91cf\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u5b9e\u9a8c\u8bbe\u8ba1\u91c7\u7528\u5bf9\u7167\u7ec4\u548c\u5b9e\u9a8c\u7ec4<\/h3>\n\n\n\n<p>\u8fd0\u884c\u4e00\u4e2a\u5305\u542b\u5bf9\u7167\u7ec4\u548c\u5b9e\u9a8c\u7ec4\u7684\u5355\u4e00\u53d8\u91cf\u5b9e\u9a8c\u3002\u4e8b\u5148\u5546\u5b9a\u6d4b\u91cf\u65f6\u95f4\u7a97\u53e3\uff0c\u4ee5\u786e\u4fdd\u5b9e\u9a8c\u7ed3\u679c\u5177\u6709\u53ef\u6bd4\u6027\u548c\u516c\u5e73\u6027\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u6837\u672c\u9009\u62e9\u3001\u6837\u672c\u91cf\u548c\u4ee3\u8868\u6027<\/h3>\n\n\n\n<p>\u4f7f\u7528\u968f\u673a\u62bd\u6837\uff0c\u5e76\u786e\u4fdd\u6837\u672c\u80fd\u591f\u4ee3\u8868\u6240\u6709\u7528\u6237\u3002\u5982\u679c\u6837\u672c\u91cf\u592a\u5c0f\uff0c\u5219\u53ef\u80fd\u51fa\u73b0\u5047\u9633\u6027\u7ed3\u679c\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u5229\u7528\u5206\u6790\u5de5\u5177\u548c\u4eea\u5668\u8fdb\u884c\u6570\u636e\u6536\u96c6<\/h3>\n\n\n\n<p>\u5728 Google Analytics \u6216\u5176\u4ed6\u5206\u6790\u5de5\u5177\u4e2d\u8bbe\u7f6e\u4e8b\u4ef6\u8ddf\u8e2a\uff0c\u4ee5\u8ffd\u8e2a\u70b9\u51fb\u7387 (CTR)\u3001\u8f6c\u5316\u7387\u3001\u8df3\u51fa\u7387\u548c\u9875\u9762\u505c\u7559\u65f6\u95f4\u3002\u51c6\u786e\u7684\u6570\u636e\u6536\u96c6\u53ef\u4ee5\u907f\u514d\u6d6a\u8d39\u7cbe\u529b\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u5206\u6790\u4e0e\u89e3\u8bfb\uff1a\u7edf\u8ba1\u663e\u8457\u6027\u548c\u7f6e\u4fe1\u5ea6<\/h3>\n\n\n\n<p>\u5728\u5ba3\u5e03\u83b7\u80dc\u8005\u4e4b\u524d\uff0c\u8bf7\u4f7f\u7528\u9002\u5f53\u7684\u68c0\u9a8c\u65b9\u6cd5\u6765\u786e\u5b9a\u7edf\u8ba1\u663e\u8457\u6027\u5e76\u8bbe\u5b9a\u7f6e\u4fe1\u9608\u503c\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u8fed\u4ee3\u4e0e\u5b66\u4e60\uff1a\u5c06\u5b9e\u9a8c\u7ed3\u679c\u8f6c\u5316\u4e3a\u884c\u52a8<\/h3>\n\n\n\n<p>\u843d\u5b9e\u5df2\u9a8c\u8bc1\u7684\u6210\u529f\u7ecf\u9a8c\uff0c\u6df1\u5165\u63a2\u7a76\u5931\u8d25\u7ed3\u679c\uff0c\u5e76\u8bbe\u8ba1\u4e0b\u4e00\u8f6e\u6d4b\u8bd5\u4ee5\u52a0\u6df1\u5b66\u4e60\u3002\u53ef\u91cd\u590d\u7684\u5faa\u73af\u80fd\u4f7f\u4f60\u7684\u9879\u76ee\u9ad8\u6548\u8fd0\u4f5c\u3002<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>\u201c\u597d\u7684\u6d4b\u8bd5\u59cb\u4e8e\u6e05\u6670\u7684\u95ee\u9898\uff0c\u7ec8\u4e8e\u679c\u65ad\u7684\u884c\u52a8\u3002\u201d<\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><th>\u6210\u5206<\/th><th>\u4e3a\u4ec0\u4e48\u8fd9\u5f88\u91cd\u8981<\/th><th>\u4f8b\u5b50<\/th><\/tr><tr><td>\u76ee\u6807\u4e0e\u5173\u952e\u7ee9\u6548\u6307\u6807<\/td><td>\u4f7f\u6d4b\u8bd5\u4e0e\u4e1a\u52a1\u5f71\u54cd\u4fdd\u6301\u4e00\u81f4<\/td><td>\u63d0\u9ad8\u83b7\u5ba2\u8f6c\u5316\u7387<\/td><\/tr><tr><td>\u5047\u8bbe<\/td><td>\u6307\u793a\u66f4\u6539\u4ee5\u8fdb\u884c\u6d4b\u8bd5<\/td><td>\u589e\u5927CTA\u5c3a\u5bf8 \u21d2 \u63d0\u9ad8\u70b9\u51fb\u7387<\/td><\/tr><tr><td>\u6837\u54c1\u53ca\u5c3a\u5bf8<\/td><td>\u786e\u4fdd\u4ee3\u8868\u6027<\/td><td>\u968f\u673a\u7528\u6237\uff1b\u6837\u672c\u91cf\u5145\u8db3<\/td><\/tr><tr><td>\u6570\u636e\u4e0e\u5206\u6790<\/td><td>\u9a8c\u8bc1\u66f4\u6539\u662f\u5426\u6709\u6548<\/td><td>\u9057\u4f20\u7b97\u6cd5\u4e8b\u4ef6\u8ddf\u8e2a\uff1b\u663e\u8457\u6027\u68c0\u9a8c<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">\u5982\u4f55\u6784\u5efa\u4e00\u4e2a\u56e2\u961f\u53ef\u4ee5\u91cd\u590d\u4f7f\u7528\u7684\u5b9e\u9a8c\u6d1e\u5bdf\u6846\u67b6<\/h2>\n\n\n\n<p><strong>\u5c06\u4f60\u7684\u6d4b\u8bd5\u6d41\u7a0b\u4e0e\u5355\u4e00\u589e\u957f\u6760\u6746\u8054\u7cfb\u8d77\u6765<\/strong> \u56e0\u6b64\uff0c\u6bcf\u4e2a\u5468\u671f\u90fd\u5bf9\u5e94\u7740\u4e00\u4e2a\u660e\u786e\u7684\u4e1a\u52a1\u4f18\u5148\u7ea7\uff1a\u83b7\u5ba2\u3001\u7559\u5b58\u6216\u53d8\u73b0\u3002\u8fd9\u79cd\u805a\u7126\u65b9\u5f0f\u80fd\u786e\u4fdd\u4f60\u7684\u5de5\u4f5c\u65b9\u5411\u4e00\u81f4\uff0c\u56e2\u961f\u671d\u7740\u540c\u4e00\u4e2a\u65b9\u5411\u524d\u8fdb\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u4ece\u589e\u957f\u6760\u6746\u5f00\u59cb<\/h3>\n\n\n\n<p>\u9009\u62e9\u5f53\u524d\u6700\u91cd\u8981\u7684\u56e0\u7d20\uff0c\u5e76\u8bb0\u5f55\u9884\u671f\u7ed3\u679c\u3002\u8fd9\u79cd\u6e05\u6670\u7684\u601d\u8def\u6709\u52a9\u4e8e\u60a8\u9009\u62e9\u5408\u9002\u7684\u6307\u6807\u5e76\u9ad8\u6548\u5730\u89c4\u5212\u5b9e\u9a8c\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u9996\u5148\u660e\u786e\u5ba2\u6237\u95ee\u9898\u3002<\/h3>\n\n\n\n<p>\u7528\u4e00\u53e5\u8bdd\u63cf\u8ff0\u7528\u6237\u7684\u75db\u70b9\u3002\u89e3\u51b3\u8fd9\u4e2a\u95ee\u9898\u53ef\u4ee5\u907f\u514d\u90a3\u4e9b\u53ea\u4f1a\u63d0\u5347\u6307\u6807\u5374\u65e0\u6cd5\u5e26\u6765\u5b9e\u9645\u4ef7\u503c\u7684\u80a4\u6d45\u8c03\u6574\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u5199\u51fa\u4e00\u4e2a\u7b80\u6d01\u7684\u5047\u8bbe<\/h3>\n\n\n\n<p>\u4f7f\u7528 <em>\u5982\u679c-\u90a3\u4e48<\/em> \u683c\u5f0f\uff1a\u201c\u5982\u679c\u6211\u4eec\u6539\u53d8 X\uff0c\u90a3\u4e48 Y \u5c06\u6539\u5584 Z%\u3002\u201d \u8fd9\u6837\u5c31\u660e\u786e\u4e86\u9884\u671f\u5f71\u54cd\u548c\u8861\u91cf\u6807\u51c6\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u5c06\u60f3\u6cd5\u4e0e\u5173\u952e\u7ee9\u6548\u6307\u6807 (KPI) \u76f8\u7ed3\u5408\u5e76\u786e\u5b9a\u4f18\u5148\u7ea7\u3002<\/h3>\n\n\n\n<ul>\n<li>\u63d0\u51fa\u89e3\u51b3\u65b9\u6848\uff0c\u5e76\u4e3a\u6bcf\u4e2a\u65b9\u6848\u5206\u914d\u4e00\u4e2a\u5173\u952e\u7ee9\u6548\u6307\u6807 (KPI)\u3002<\/li>\n\n\n\n<li>\u6309\u6210\u672c\u3001\u9884\u671f\u5f71\u54cd\u548c\u4fe1\u5fc3\u8fdb\u884c\u4f18\u5148\u6392\u5e8f\u3002<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\u521b\u5efa\u5355\u4e2a\u5b9e\u9a8c\u58f0\u660e<\/h3>\n\n\n\n<p>\u6a21\u677f\uff1a <strong>[\u6760\u6746] \u2192 [\u5ba2\u6237\u95ee\u9898] \u2192 \u5982\u679c\u6211\u4eec[\u6539\u53d8]\uff0c\u90a3\u4e48[KPI]\u5c06[\u9884\u671f\u7ed3\u679c]\u3002<\/strong> \u5229\u7528\u6b64\u529f\u80fd\u534f\u8c03\u4ea7\u54c1\u3001\u5de5\u7a0b\u548c\u6570\u636e\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u8fd0\u884c\u6d4b\u8bd5\uff0c\u5b66\u4e60\uff0c\u8fed\u4ee3<\/h3>\n\n\n\n<p>\u5f00\u5c55\u5b9e\u9a8c\u5e76\u5c06\u7ed3\u679c\u89c6\u4e3a\u5b66\u4e60\u7684\u673a\u4f1a\u3002\u66f4\u65b0\u5ba2\u6237\u95ee\u9898\u548c\u5047\u8bbe\uff0c\u7136\u540e\u91cd\u590d\u4e0a\u8ff0\u6b65\u9aa4\uff0c\u76f4\u5230\u4f18\u5148\u7ea7\u53d1\u751f\u53d8\u5316\u6216\u56de\u62a5\u51cf\u5c11\u3002<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>\u201c\u4e00\u4e2a\u7b80\u77ed\u3001\u53ef\u91cd\u590d\u7684\u5faa\u73af\u53ef\u4ee5\u5c06\u6d4b\u8bd5\u8f6c\u5316\u4e3a\u53ef\u9760\u7684\u5b66\u4e60\u3002\u201d<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">\u53ef\u4f9b\u9009\u62e9\u7684\u5b9e\u9a8c\u7c7b\u578b\u548c\u6846\u67b6\uff0c\u9002\u7528\u4e8e\u60a8\u7684\u4ea7\u54c1\u548c\u7528\u6237<\/h2>\n\n\n\n<p><strong>\u9009\u62e9\u5408\u9002\u7684\u6d4b\u8bd5\u7c7b\u578b\uff0c\u8ba9\u4f60\u7684\u56e2\u961f\u80fd\u591f\u5b66\u4e60\u5230\u771f\u6b63\u91cd\u8981\u7684\u5185\u5bb9\u3002<\/strong> \u4f60\u9009\u62e9\u7684\u65b9\u6cd5\u5e94\u8be5\u4e0e\u5177\u4f53\u95ee\u9898\u76f8\u5bf9\u5e94\uff1a\u9694\u79bb\u5355\u4e2a\u53d8\u5316\u3001\u53d1\u73b0\u4ea4\u4e92\u4f5c\u7528\u3001\u968f\u7740\u65f6\u95f4\u7684\u63a8\u79fb\u8fdb\u884c\u6539\u8fdb\uff0c\u6216\u8005\u5b9e\u65f6\u4f18\u5316\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">A\/B \u6d4b\u8bd5\u7528\u4e8e\u9694\u79bb\u5355\u4e2a\u53d8\u91cf<\/h3>\n\n\n\n<p><em>A\/B \u6d4b\u8bd5<\/em> \u5f53\u60a8\u9700\u8981\u4e00\u4efd\u5e72\u51c0\u7684\u8bfb\u53d6\u7ed3\u679c\u65f6\uff0c\u8fd9\u662f\u60a8\u7684\u9ed8\u8ba4\u8bbe\u7f6e\u3002\u8fd0\u884c\u4e24\u4e2a\u7248\u672c\uff0c\u968f\u673a\u5206\u914d\uff0c\u5e76\u8861\u91cf\u4e00\u4e2a\u4e3b\u8981KPI\u3002\u4f8b\u5982\uff1a\u4e00\u4e2a\u7535\u5b50\u5546\u52a1\u4ea7\u54c1\u9875\u9762\u6d4b\u8bd5\uff0c\u6bd4\u8f83\u5e03\u5c40\u53d8\u4f53\u4ee5\u8bc4\u4f30\u5176\u5bf9\u9500\u552e\u7684\u5f71\u54cd\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u5bf9\u7740\u9646\u9875\u4ea4\u4e92\u6548\u5e94\u8fdb\u884c\u591a\u5143\u68c0\u9a8c<\/h3>\n\n\n\n<p>\u5f53\u7ec4\u5408\u6548\u679c\u81f3\u5173\u91cd\u8981\u65f6\uff0c\u8bf7\u4f7f\u7528\u591a\u53d8\u91cf\u6d4b\u8bd5\u3002\u5728\u7740\u9646\u9875\u4e0a\u540c\u65f6\u6d4b\u8bd5\u6807\u9898\u3001\u56fe\u7247\u548c\u884c\u52a8\u53f7\u53ec (CTA)\uff0c\u4ee5\u627e\u5230\u6700\u4f73\u7ec4\u5408\uff0c\u800c\u4e0d\u4ec5\u4ec5\u662f\u6700\u4f73\u7684\u5355\u4e2a\u5143\u7d20\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u8fed\u4ee3\u6d4b\u8bd5\u548c\u591a\u81c2\u8001\u864e\u673a\u7b97\u6cd5<\/h3>\n\n\n\n<p>\u8fed\u4ee3\u6d4b\u8bd5\u5206\u9636\u6bb5\u8fdb\u884c\u2014\u2014\u901a\u8fc7\u591a\u8f6e\u8fed\u4ee3\u4e0d\u65ad\u6539\u8fdb\u7535\u5b50\u90ae\u4ef6\u4e3b\u9898\uff0c\u4ee5\u7a33\u6b65\u63d0\u9ad8\u6d4b\u8bd5\u7ed3\u679c\u3002<\/p>\n\n\n\n<p>\u5f3a\u76d7\u7b97\u6cd5\u4f1a\u5728\u63a2\u7d22\u65b0\u7ed3\u679c\u7684\u540c\u65f6\uff0c\u5c06\u6d41\u91cf\u5f15\u5bfc\u81f3\u8868\u73b0\u6700\u4f73\u7684\u9875\u9762\u3002\u5982\u679c\u60a8\u9700\u8981\u5b9e\u65f6\u4f18\u5316\u4e14\u4e0d\u60f3\u957f\u65f6\u95f4\u7b49\u5f85\uff0c\u8bf7\u4f7f\u7528\u5f3a\u76d7\u7b97\u6cd5\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u4f55\u65f6\u4f7f\u7528\u53ef\u7528\u6027\u6d4b\u8bd5\u3001\u63a7\u5236\u6027\u6d4b\u8bd5\u548c\u63a2\u7d22\u6027\u6d4b\u8bd5<\/h3>\n\n\n\n<p>\u8fdb\u884c\u53ef\u7528\u6027\u6d4b\u8bd5\uff0c\u89c2\u5bdf\u771f\u5b9e\u7528\u6237\u5e76\u627e\u51fa\u75db\u70b9\u3002\u5f53\u9700\u8981\u9694\u79bb\u67d0\u4e2a\u53d8\u91cf\u65f6\uff0c\u4f7f\u7528\u5bf9\u7167\u5b9e\u9a8c\u3002\u5c3d\u65e9\u5f00\u5c55\u63a2\u7d22\u6027\u6d4b\u8bd5\uff0c\u4ee5\u53d1\u73b0\u672a\u77e5\u95ee\u9898\u548c\u65b0\u7684\u5047\u8bbe\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><th>\u6d4b\u8bd5\u7c7b\u578b<\/th><th>\u6700\u9002\u5408<\/th><th>\u4f8b\u5b50<\/th><\/tr><tr><td>A\/B \u6d4b\u8bd5<\/td><td>\u9694\u79bb\u4e00\u4e2a\u53d8\u5316<\/td><td>\u4ea7\u54c1\u9875\u9762\u5e03\u5c40\u4e0e\u63a7\u5236<\/td><\/tr><tr><td>\u591a\u53d8\u91cf<\/td><td>\u4ea4\u4e92\u4f5c\u7528<\/td><td>\u7740\u9646\u9875\u4e0a\u7684\u6807\u9898 + \u56fe\u7247 + \u884c\u52a8\u53f7\u53ec<\/td><\/tr><tr><td>\u8fed\u4ee3<\/td><td>\u5206\u9636\u6bb5\u7cbe\u70bc<\/td><td>\u7535\u5b50\u90ae\u4ef6\u4e3b\u9898\u884c\u8f6e\u6b21<\/td><\/tr><tr><td>\u571f\u532a<\/td><td>\u5b9e\u65f6\u4ea4\u901a\u5206\u914d<\/td><td>\u81ea\u9002\u5e94\u5e7f\u544a\u521b\u610f\u6d4b\u8bd5<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">\u8bbe\u8ba1\u80fd\u591f\u4ea7\u751f\u53ef\u9760\u5b9e\u9a8c\u7ed3\u679c\u7684\u9ad8\u8d28\u91cf\u6d4b\u8bd5<\/h2>\n\n\n\n<p>\u6bcf\u6b21\u6d4b\u8bd5\u5f00\u59cb\u65f6\uff0c\u90fd\u9501\u5b9a\u4e00\u4e2a\u5355\u72ec\u7684\u66f4\u6539\uff0c\u8fd9\u6837\u5c31\u80fd\u51c6\u786e\u4e86\u89e3\u662f\u4ec0\u4e48\u56e0\u7d20\u5bfc\u81f4\u4e86\u7ed3\u679c\u7684\u53d8\u5316\u3002\u660e\u786e\u7684\u5bf9\u7167\u7ec4\u548c\u4e00\u4e2a\u5355\u72ec\u7684\u4fee\u6539\u53d8\u91cf\uff0c\u53ef\u4ee5\u4fdd\u6301\u5f52\u56e0\u6e05\u6670\uff0c\u5e76\u52a0\u5feb\u5206\u6790\u901f\u5ea6\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u53d8\u91cf\u3001\u63a7\u5236\u548c\u907f\u514d\u6df7\u6742\u56e0\u7d20\u7684\u53d8\u5316<\/h3>\n\n\n\n<p>\u6bcf\u6b21\u53ea\u66f4\u6539\u4e00\u4e2a\u5143\u7d20\u3002\u4e0d\u8981\u540c\u65f6\u66f4\u6539\u6587\u6848\u3001\u5e03\u5c40\u548c\u4ef7\u683c\u3002\u4f8b\u5982\uff0c\u540c\u65f6\u66f4\u6539\u6807\u9898\u3001\u9875\u9762\u5e03\u5c40\u548c\u4ef7\u683c\u4f1a\u626d\u66f2\u5f52\u56e0\uff0c\u5e76\u5f71\u54cd\u4f60\u89e3\u8bfb\u5b9e\u9a8c\u7ed3\u679c\u7684\u80fd\u529b\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u9009\u62e9\u4e00\u4e2a\u4e3b\u8981\u6307\u6807\u5e76\u9632\u8303\u6307\u6807\u566a\u58f0<\/h3>\n\n\n\n<p>\u9009\u62e9\u4e00\u4e2a\u4e3b\u8981\u6307\u6807\u2014\u2014\u901a\u5e38\u662f <strong>\u8f6c\u5316\u7387<\/strong> \u4e0e\u4f60\u7684\u76ee\u6807\u7d27\u5bc6\u76f8\u5173\u3002\u8ffd\u8e2a\u6b21\u8981\u6307\u6807\uff0c\u4f46\u907f\u514d\u4e8b\u540e\u76f2\u76ee\u9009\u62e9\u6307\u6807\u3002\u968f\u673a\u6ce2\u52a8\u3001\u5b63\u8282\u6027\u56e0\u7d20\u6216\u6d41\u91cf\u7ed3\u6784\u7684\u53d8\u5316\u90fd\u53ef\u80fd\u9020\u6210\u6307\u6807\u6ce2\u52a8\uff0c\u4f7f\u5176\u770b\u8d77\u6765\u50cf\u662f\u771f\u6b63\u7684\u589e\u957f\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u5b9e\u65f6\u76d1\u6d4b\uff0c\u4ee5\u4fbf\u53d1\u73b0\u5f02\u5e38\u60c5\u51b5\u5e76\u9632\u6b62\u8d1f\u9762\u5f71\u54cd\u3002<\/h3>\n\n\n\n<p>\u5229\u7528\u4eea\u8868\u76d8\u548c\u81ea\u52a8\u8b66\u62a5\u5b9e\u65f6\u76d1\u63a7\u7ed3\u679c\u3002\u5b9a\u671f\u68c0\u67e5\u4e8b\u4ef6\u68c0\u6d4b\u6307\u6807\u3002\u5982\u679c\u8f6c\u5316\u7387\u6216\u7ee9\u6548\u4e0b\u964d\uff0c\u6682\u505c\u6216\u56de\u6eda\u5904\u7406\u6d41\u7a0b\u4ee5\u51cf\u5c11\u635f\u5931\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><th>\u5b9e\u8df5<\/th><th>\u4e3a\u4ec0\u4e48\u8fd9\u5f88\u91cd\u8981<\/th><th>\u884c\u52a8<\/th><\/tr><tr><td>\u5355\u53d8\u91cf<\/td><td>\u660e\u786e\u5f52\u5c5e<\/td><td>\u53ea\u66f4\u6539\u6807\u9898\u6216\u7248\u5f0f\uff0c\u4e0d\u8981\u540c\u65f6\u66f4\u6539\u4e24\u8005\u3002<\/td><\/tr><tr><td>\u907f\u514d\u6df7\u6dc6\u56e0\u7d20<\/td><td>\u9632\u6b62\u7ed3\u679c\u5931\u771f<\/td><td>\u5207\u52ff\u5c06\u5b9a\u4ef7\u3001\u7528\u6237\u4f53\u9a8c\u548c\u6587\u6848\u5408\u5e76\u5728\u4e00\u6b21\u6d4b\u8bd5\u4e2d\u3002<\/td><\/tr><tr><td>\u4e3b\u8981\u6307\u6807<\/td><td>\u964d\u4f4e\u566a\u97f3<\/td><td>\u5c06\u8f6c\u5316\u7387\u8bbe\u4e3a\u4e3b\u8981KPI<\/td><\/tr><tr><td>\u5b9e\u65f6\u76d1\u63a7<\/td><td>\u4fdd\u62a4\u5ba2\u6237\u548c\u4f01\u4e1a<\/td><td>\u4eea\u8868\u76d8\u3001\u8b66\u62a5\u548c\u6682\u505c\u63a7\u5236<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>\u201c\u8bbe\u8ba1\u6d4b\u8bd5\u65f6\uff0c\u8981\u8ba9\u7b54\u6848\u663e\u800c\u6613\u89c1\uff0c\u800c\u4e0d\u662f\u6a21\u68f1\u4e24\u53ef\u3002\u201d<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">\u4f60\u9700\u8981\u638c\u63e1\u7684\u6307\u6807\u3001\u8f6c\u5316\u7387\u548c\u7edf\u8ba1\u6709\u6548\u6027<\/h2>\n\n\n\n<p><strong>\u660e\u786e\u7684\u6210\u529f\u6807\u51c6\u53ef\u4ee5\u6d88\u9664\u4e89\u8bba\uff0c\u52a0\u5feb\u4ece\u6570\u636e\u5230\u51b3\u7b56\u7684\u8f6c\u5316\u8fc7\u7a0b\u3002<\/strong> \u9009\u62e9\u4e00\u4e2a\u4e0e\u4f60\u5173\u5fc3\u7684\u884c\u52a8\u76f4\u63a5\u76f8\u5173\u7684\u4e3b\u8981\u6307\u6807\u3002\u4f7f\u7528\u6b21\u8981\u6307\u6807\u4f5c\u4e3a\u53c2\u8003\uff0c\u907f\u514d\u88ab\u65e0\u5173\u4fe1\u53f7\u5e72\u6270\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u9009\u62e9\u6210\u529f\u6307\u6807<\/h3>\n\n\n\n<p>\u9009\u62e9\u7b26\u5408\u610f\u56fe\u7684\u6307\u6807\uff1a <em>\u70b9\u51fb\u7387<\/em> \u4e3a\u4e86\u53c2\u4e0e\uff0c <strong>\u8f6c\u6362<\/strong> \u5bf9\u4e8e\u5df2\u5b8c\u6210\u7684\u64cd\u4f5c\uff0c\u53ef\u4ee5\u4f7f\u7528\u8df3\u51fa\u7387\u6765\u8861\u91cf\u7528\u6237\u5feb\u901f\u79bb\u5f00\u7684\u60c5\u51b5\uff1b\u5bf9\u4e8e\u9875\u9762\u505c\u7559\u65f6\u95f4\uff0c\u53ef\u4ee5\u4f7f\u7528\u9875\u9762\u505c\u7559\u65f6\u95f4\u6765\u8861\u91cf\u5185\u5bb9\u4ef7\u503c\u3002\u60a8\u53ef\u4ee5\u5728 Google Analytics \u6216\u5176\u4ed6\u5206\u6790\u5de5\u5177\u4e2d\u8ddf\u8e2a\u8fd9\u4e9b\u6307\u6807\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u6837\u672c\u91cf\u57fa\u7840\u77e5\u8bc6<\/h3>\n\n\n\n<p>\u6837\u672c\u91cf\u8fc7\u5c0f\u4f1a\u5bfc\u81f4\u5047\u9633\u6027\u548c\u5047\u9634\u6027\u7ed3\u679c\u3002\u5728\u5f00\u59cb\u5b9e\u9a8c\u524d\uff0c\u8bf7\u8ba1\u7b97\u6240\u9700\u7684\u6837\u672c\u91cf\uff0c\u4ee5\u786e\u4fdd\u83b7\u5f97\u53ef\u9760\u7684\u7ed3\u679c\uff0c\u907f\u514d\u5728\u6548\u529b\u4e0d\u8db3\u7684\u5b9e\u9a8c\u4e0a\u6d6a\u8d39\u65f6\u95f4\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u7edf\u8ba1\u7f6e\u4fe1\u5ea6\u4e0e\u5b9e\u9645\u5f71\u54cd<\/h3>\n\n\n\n<p>\u7edf\u8ba1\u68c0\u9a8c\u53ef\u4ee5\u544a\u8bc9\u4f60\u5dee\u5f02\u662f\u5426\u53ef\u80fd\u662f\u5076\u7136\u53d1\u751f\u7684\u3002\u5b9e\u9645\u5f71\u54cd\u53ef\u4ee5\u544a\u8bc9\u4f60\u7535\u68af\u662f\u5426\u503c\u5f97\u6295\u5165\u4f7f\u7528\u3002\u5728\u6743\u8861\u5546\u4e1a\u98ce\u9669\u7684\u540c\u65f6\uff0c\u529b\u6c42\u62e5\u6709\u8db3\u591f\u7684\u4fe1\u5fc3\u91c7\u53d6\u884c\u52a8\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><th>\u6307\u6807<\/th><th>\u4f55\u65f6\u4f7f\u7528<\/th><th>\u5b9e\u7528\u5c0f\u8d34\u58eb<\/th><\/tr><tr><td>\u70b9\u51fb\u7387<\/td><td>\u8861\u91cf\u4e0e CTA \u7684\u4e92\u52a8\u60c5\u51b5<\/td><td>\u7528\u4f5c\u9886\u5148\u6307\u6807<\/td><\/tr><tr><td>\u8f6c\u6362<\/td><td>\u5df2\u5b8c\u6210\u7684\u8d2d\u4e70\u6216\u6ce8\u518c<\/td><td>\u51b3\u7b56\u7684\u4e3b\u8981\u6307\u6807<\/td><\/tr><tr><td>\u8df3\u51fa\u7387<\/td><td>\u627e\u5230\u7acb\u5373\u51fa\u53e3<\/td><td>\u7528\u4f5c\u62a4\u680f<\/td><\/tr><tr><td>\u9875\u9762\u505c\u7559\u65f6\u95f4<\/td><td>\u5185\u5bb9\u6d88\u8d39<\/td><td>\u5bfb\u627e\u9ad8\u8d28\u91cf\u4fe1\u53f7<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>\u201c\u8bbe\u8ba1\u6307\u6807\u65b9\u6848\u65f6\uff0c\u8981\u8ba9\u6bcf\u4e2a\u6570\u5b57\u90fd\u80fd\u6e05\u6670\u5730\u8bb2\u8ff0\u7528\u6237\u7684\u6545\u4e8b\u3002\u201d<\/p>\n<\/blockquote>\n\n\n\n<p><strong>\u7ed3\u8bba\uff1a<\/strong> \u9009\u62e9\u4e00\u4e2a\u4e3b\u8981\u6307\u6807\uff0c\u6b63\u786e\u786e\u5b9a\u6837\u672c\u5927\u5c0f\uff0c\u5e76\u5728\u505a\u51fa\u51b3\u5b9a\u4e4b\u524d\u5e73\u8861\u7edf\u8ba1\u7f6e\u4fe1\u5ea6\u548c\u5b9e\u9645\u4ef7\u503c\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u5728\u56e2\u961f\u3001\u5de5\u5177\u548c\u5b9e\u9a8c\u5e73\u53f0\u4e0a\u5b9e\u73b0\u5b9e\u9a8c\u64cd\u4f5c<\/h2>\n\n\n\n<p><em>\u901a\u8fc7\u534f\u8c03\u4eba\u5458\u3001\u6d41\u7a0b\u548c\u6280\u672f\uff0c\u4f7f\u6d4b\u8bd5\u7ed3\u679c\u53ef\u91cd\u590d\u3002<\/em> \u4f60\u5e0c\u671b\u4ece\u60f3\u6cd5\u5230\u7ed3\u679c\u6709\u4e00\u6761\u6e05\u6670\u7684\u8def\u5f84\uff0c\u8fd9\u6837\u6bcf\u6b21\u5b9e\u9a8c\u90fd\u80fd\u4ea7\u751f\u53ef\u7528\u4e8e\u672a\u6765\u5de5\u4f5c\u7684\u7ecf\u9a8c\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u56e2\u961f\u89d2\u8272\u4e0e\u534f\u4f5c<\/h3>\n\n\n\n<p><strong>\u6700\u4f4e\u804c\u4f4d\u8981\u6c42\uff1a<\/strong> \u4ea7\u54c1\u5b9a\u4e49\u4e86\u5ba2\u6237\u95ee\u9898\u548c\u51b3\u7b56\u3002\u5de5\u7a0b\u56e2\u961f\u5b89\u5168\u5730\u5b9e\u65bd\u53d8\u66f4\uff0c\u901a\u5e38\u901a\u8fc7\u529f\u80fd\u5f00\u5173\u6765\u5b9e\u73b0\u3002\u6570\u636e\u9a8c\u8bc1\u4e86\u68c0\u6d4b\u65b9\u6cd5\u5e76\u8fd0\u884c\u5206\u6790\u3002<\/p>\n\n\n\n<p>\u5f53\u8fd9\u4e9b\u89d2\u8272\u76f8\u4e92\u534f\u4f5c\u65f6\uff0c\u5c31\u53ef\u4ee5\u907f\u514d\u5e38\u89c1\u7684\u5931\u8d25\u70b9\uff0c\u4f8b\u5982\u6d4b\u8bd5\u7ed3\u675f\u540e\u7f3a\u4e4f\u8ddf\u8e2a\u6216\u5bf9\u6307\u6807\u4e89\u8bba\u4e0d\u4f11\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u9632\u6b62\u91cd\u590d\u9519\u8bef\u7684\u6587\u6863<\/h3>\n\n\n\n<p>\u5bf9\u6bcf\u4e2a\u5b9e\u9a8c\u90fd\u4fdd\u7559\u4e00\u4efd\u516c\u5f00\u8bb0\u5f55\uff1a\u5047\u8bbe\u3001\u8bbe\u8ba1\u3001\u6837\u672c\u3001\u6307\u6807\u3001\u6301\u7eed\u65f6\u95f4\u3001\u5206\u6790\u8ba1\u5212\u3001\u7ed3\u679c\u3001\u51b3\u7b56\u4ee5\u53ca\u4f60\u5b66\u5230\u4e86\u4ec0\u4e48\u3002<\/p>\n\n\n\n<p><strong>\u8ba9\u5b66\u4e60\u6210\u679c\u53ef\u91cd\u590d\u5229\u7528\uff1a<\/strong> \u6807\u8bb0\u7ed3\u679c\u5e76\u7b80\u8981\u8bf4\u660e\u540e\u7eed\u6b65\u9aa4\uff0c\u4ee5\u4fbf\u672a\u6765\u7684\u56e2\u961f\u907f\u514d\u91cd\u590d\u53ef\u907f\u514d\u7684\u9519\u8bef\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u5de5\u5177\u3001\u4eea\u8868\u76d8\u548c\u53d7\u63a7\u90e8\u7f72<\/h3>\n\n\n\n<p>\u4f7f\u7528 Google Analytics \u8fdb\u884c\u4e8b\u4ef6\u6536\u96c6\uff0c\u4f7f\u7528\u4eea\u8868\u677f\uff08Tableau\u3001Looker\uff09\u8fdb\u884c\u76d1\u63a7\uff0c\u5e76\u4f7f\u7528\u529f\u80fd\u6807\u8bb0\u8fdb\u884c\u5b89\u5168\u90e8\u7f72\u548c\u5feb\u901f\u56de\u6eda\u3002<\/p>\n\n\n\n<p>\u5b9e\u65f6\u4eea\u8868\u76d8\u53ef\u5e2e\u52a9\u60a8\u53d1\u73b0\u5f02\u5e38\u60c5\u51b5\uff0c\u5e76\u5728\u6d4b\u8bd5\u8fdb\u884c\u671f\u95f4\u4fdd\u62a4\u8f6c\u5316\u7387\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u4ed3\u5e93\u539f\u751f\u5e73\u53f0\u548c\u5feb\u901f SDK<\/h3>\n\n\n\n<p>\u5c06\u5b9e\u9a8c\u6570\u636e\u4fdd\u5b58\u5728 Snowflake\u3001Databricks\u3001Redshift \u6216 BigQuery \u7b49\u6570\u636e\u6e90\u9644\u8fd1\u3002\u6570\u636e\u4ed3\u5e93\u539f\u751f\u89e3\u51b3\u65b9\u6848\u8ba9\u60a8\u53ef\u4ee5\u5bf9\u7ed3\u679c\u8fdb\u884c\u5207\u7247\u548c\u5206\u6790\uff0c\u800c\u65e0\u9700\u7ecf\u5386 ETL \u5ef6\u8fdf\u3002<\/p>\n\n\n\n<p>\u4f8b\u5982 Eppo\uff1a\u4e00\u4e2a\u5b9e\u9a8c\u5e73\u53f0\u548c\u529f\u80fd\u7ba1\u7406\u5e73\u53f0\uff0c\u53ef\u8fde\u63a5\u5230\u4e3b\u8981\u6570\u636e\u4ed3\u5e93\uff0c\u5e76\u63d0\u4f9b SDK\u3001\u5b9e\u65f6\u76d1\u63a7\u548c\u66f4\u6df1\u5165\u7684\u5206\u6790\u3002<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>\u201c\u628a\u5de5\u5177\u548c\u6587\u6863\u5f53\u4f5c\u4ea7\u54c1\u7684\u4e00\u90e8\u5206\u6765\u5bf9\u5f85\u2014\u2014\u5b83\u4eec\u51b3\u5b9a\u4e86\u4f60\u7684\u5b66\u4e60\u901f\u5ea6\u3002\u201d<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">\u5e38\u89c1\u6311\u6218\u4ee5\u53ca\u5982\u4f55\u4fdd\u6301\u6846\u67b6\u7684\u53ef\u6301\u7eed\u6027<\/h2>\n\n\n\n<p><strong>\u6570\u91cf\u8f83\u5c11\u4f46\u8d28\u91cf\u66f4\u9ad8\u7684\u5b9e\u9a8c\u80dc\u8fc7\u8bb8\u591a\u4ed3\u4fc3\u8fdb\u884c\u7684\u6d4b\u8bd5\u3002<\/strong> \u4f60\u60f3\u8981\u7684\u662f\u80fd\u591f\u6539\u53d8\u51b3\u7b56\u7684\u77e5\u8bc6\uff0c\u800c\u4e0d\u662f\u6d6a\u8d39\u5de5\u7a0b\u5e08\u548c\u5206\u6790\u5e08\u65f6\u95f4\u7684\u566a\u97f3\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u8d44\u6e90\u5bc6\u96c6\u5ea6\u4ee5\u53ca\u5982\u4f55\u5408\u7406\u8c03\u6574\u9879\u76ee\u89c4\u6a21<\/h3>\n\n\n\n<p>\u8bbe\u8ba1\u3001\u90e8\u7f72\u548c\u5206\u6790\u6d4b\u8bd5\u90fd\u9700\u8981\u8017\u8d39\u5927\u91cf\u65f6\u95f4\u3002\u56e0\u6b64\uff0c\u8981\u5236\u5b9a\u660e\u786e\u7684\u4f18\u5148\u7ea7\u89c4\u5219\uff1a\u9009\u62e9\u90a3\u4e9b\u80fd\u591f\u4fc3\u8fdb\u589e\u957f\u5e76\u9650\u5236\u540c\u65f6\u8fdb\u884c\u6d4b\u8bd5\u7684\u5de5\u4f5c\u3002<\/p>\n\n\n\n<p>\u5c06\u4f4e\u98ce\u9669\u7684\u7f16\u8f91\u5de5\u4f5c\u6279\u91cf\u7f16\u5165\u8fd0\u884c\u624b\u518c\uff0c\u5e76\u9884\u7559\u4eba\u5458\u914d\u5907\u5468\u671f\u7528\u4e8e\u9ad8\u5f71\u54cd\u7684\u5de5\u4f5c\uff0c\u4ece\u800c\u5408\u7406\u8c03\u6574\u5de5\u4f5c\u89c4\u6a21\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u7edf\u8ba1\u9677\u9631\u3001\u504f\u89c1\u548c\u4e0d\u5339\u914d\u7684\u5173\u952e\u7ee9\u6548\u6307\u6807\u4f1a\u524a\u5f31\u4fe1\u4efb<\/h3>\n\n\n\n<p>\u6837\u672c\u91cf\u4e0d\u8db3\u3001\u8fc7\u65e9\u68c0\u6d4b\u4ee5\u53ca\u6837\u672c\u504f\u5dee\u90fd\u4f1a\u5bfc\u81f4\u8bef\u5bfc\u6027\u7ed3\u679c\u3002\u9884\u5148\u8bbe\u5b9a\u6837\u672c\u91cf\u548c\u5206\u6790\u65b9\u6848\uff0c\u624d\u80fd\u786e\u4fdd\u7ed3\u679c\u7684\u53ef\u9760\u6027\u3002<\/p>\n\n\n\n<p>\u62a4\u680f\u6307\u6807\u548c\u4e00\u9879\u4e3b\u8981 KPI \u53ef\u9632\u6b62\u5c40\u90e8\u80dc\u5229\u635f\u5bb3\u6574\u4f53\u4e1a\u52a1\u6210\u679c\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u6587\u5316\u91c7\u7eb3\u548c\u5e38\u89c1\u5931\u6548\u6a21\u5f0f<\/h3>\n\n\n\n<p>\u5c06\u56e2\u961f\u7684\u5fc3\u6001\u4ece\u201c\u6211\u4eec\u5fc5\u987b\u8d62\u201d\u8f6c\u53d8\u4e3a\u201c\u6211\u4eec\u5fc5\u987b\u5b66\u4e60\u201d\u3002\u5931\u8d25\u5f80\u5f80\u6bd4\u5c0f\u80dc\u5229\u66f4\u5feb\u5730\u63ed\u793a\u51fa\u5ba2\u6237\u771f\u6b63\u7684\u95ee\u9898\u3002<\/p>\n\n\n\n<p>\u4e34\u65f6\u6027\u7684\u6d4b\u8bd5\u548c\u4e0d\u6070\u5f53\u7684\u76ee\u6807\u4f1a\u53d1\u51fa\u9519\u8bef\u7684\u4fe1\u53f7\u3002\u4f8b\u5982\uff0c\u5982\u679c\u7528\u6237\u5c1a\u672a\u5bf9\u4ea7\u54c1\u4ea7\u751f\u4ef7\u503c\u5224\u65ad\uff0c\u90a3\u4e48\u5b9a\u4ef7\u9875\u9762\u989c\u8272\u6d4b\u8bd5\u5c31\u53ef\u80fd\u5931\u8d25\u3002<\/p>\n\n\n\n<p>\u53e6\u4e00\u4e2a\u4f8b\u5b50\uff1a\u7528\u6237\u6d41\u5931\u53ef\u80fd\u662f\u7531\u4e8e\u654f\u611f\u95ee\u9898\u9020\u6210\u7684\uff0c\u800c\u4e0d\u662f\u6b65\u9aa4\u592a\u591a\u2014\u2014\u5c06\u5b57\u6bb5\u8bbe\u4e3a\u53ef\u9009\u53ef\u4ee5\u89e3\u51b3\u8fd9\u4e2a\u95ee\u9898\u3002<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>\u201c\u53ef\u6301\u7eed\u53d1\u5c55\u9879\u76ee\u6ce8\u91cd\u7684\u662f\u4e0d\u65ad\u79ef\u7d2f\u5b66\u4e60\u6210\u679c\uff0c\u800c\u4e0d\u662f\u8ffd\u6c42\u6bcf\u4e00\u6b21\u77ed\u671f\u80dc\u5229\u3002\u201d<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">\u7ed3\u8bba<\/h2>\n\n\n\n<p><strong>\u95ed\u5408\u56de\u8def<\/strong>\u5e76\u5c06\u6d4b\u8bd5\u7ed3\u679c\u8f6c\u5316\u4e3a\u63a8\u52a8\u4ea7\u54c1\u53d1\u5c55\u7684\u660e\u786e\u884c\u52a8\u3002\u53ef\u91cd\u590d\u7684\u5b9e\u9a8c\u6d41\u7a0b\u89c4\u8303\u4e86\u76ee\u6807\u3001\u5047\u8bbe\u3001\u8bbe\u8ba1\u3001\u6570\u636e\u6536\u96c6\u548c\u5206\u6790\uff0c\u4ece\u800c\u786e\u4fdd\u83b7\u5f97\u53ef\u9760\u7684\u7ed3\u679c\uff0c\u505a\u51fa\u66f4\u660e\u667a\u7684\u51b3\u7b56\u3002<\/p>\n\n\n\n<p>\u73b0\u5728\u6b63\u662f\u884c\u52a8\u4e4b\u65f6\uff1a\u7ade\u4e89\u5f02\u5e38\u6fc0\u70c8\uff0c\u76f2\u76ee\u731c\u6d4b\u53ea\u4f1a\u963b\u788d\u589e\u957f\u3002\u91c7\u7528\u7b80\u5355\u7684\u5faa\u73af\u65b9\u6cd5\u2014\u2014\u9009\u62e9\u4e00\u4e2a\u589e\u957f\u70b9\uff0c\u660e\u786e\u5ba2\u6237\u75db\u70b9\uff0c\u7f16\u5199\u201c\u5982\u679c-\u90a3\u4e48\u201d\u5047\u8bbe\uff0c\u8fdb\u884c\u4e25\u8c28\u7684\u6d4b\u8bd5\uff0c\u8861\u91cf\u5173\u952e\u6307\u6807\uff0c\u5e76\u6839\u636e\u6d4b\u8bd5\u7ed3\u679c\u4e0d\u65ad\u8fed\u4ee3\u3002<\/p>\n\n\n\n<p>\u5e73\u8861\u7edf\u8ba1\u53ef\u9760\u6027\u548c\u5b9e\u9645\u5f71\u54cd\uff0c\u786e\u4fdd\u4f60\u63a8\u51fa\u7684\u6539\u8fdb\u771f\u6b63\u6709\u610f\u4e49\u3002\u5b9e\u65bd\u6210\u529f\u7684\u65b9\u6848\uff0c\u8bb0\u5f55\u4f60\u7684\u5c1d\u8bd5\uff0c\u5e76\u8ba9\u5931\u8d25\u7684\u7ecf\u9a8c\u66f4\u65b0\u4f60\u7684\u76f4\u89c9\u3002<\/p>\n\n\n\n<p>\u901a\u8fc7\u5171\u4eab\u6587\u6863\u3001\u8de8\u56e2\u961f\u534f\u4f5c\u4ee5\u53ca\u5c06\u5b66\u4e60\u89c6\u4e3a\u4ea7\u54c1\u5f00\u53d1\u4e00\u90e8\u5206\u7684\u6587\u5316\u6765\u4fdd\u6301\u8fd9\u79cd\u53ef\u6301\u7eed\u6027\uff0c\u4ece\u800c\u4f7f\u60a8\u7684\u516c\u53f8\u4e0d\u65ad\u53d8\u5f97\u66f4\u667a\u80fd\u3001\u66f4\u5feb\u901f\u3002<\/p>","protected":false},"excerpt":{"rendered":"<p>You\u2019ll learn how a clear, repeatable plan turns tests into reliable decisions. Think of an experimentation insight framework as a roadmap that helps you test ideas, measure results, and shape product strategy with confidence. This guide shows why teams need a system, not random A\/B tests. You\u2019ll see how clean hypotheses, trustworthy metrics, and a [&hellip;]<\/p>","protected":false},"author":50,"featured_media":1046,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[970,971,972],"_links":{"self":[{"href":"https:\/\/explorgrow.com\/zh\/wp-json\/wp\/v2\/posts\/1045"}],"collection":[{"href":"https:\/\/explorgrow.com\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/explorgrow.com\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/explorgrow.com\/zh\/wp-json\/wp\/v2\/users\/50"}],"replies":[{"embeddable":true,"href":"https:\/\/explorgrow.com\/zh\/wp-json\/wp\/v2\/comments?post=1045"}],"version-history":[{"count":2,"href":"https:\/\/explorgrow.com\/zh\/wp-json\/wp\/v2\/posts\/1045\/revisions"}],"predecessor-version":[{"id":1055,"href":"https:\/\/explorgrow.com\/zh\/wp-json\/wp\/v2\/posts\/1045\/revisions\/1055"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/explorgrow.com\/zh\/wp-json\/wp\/v2\/media\/1046"}],"wp:attachment":[{"href":"https:\/\/explorgrow.com\/zh\/wp-json\/wp\/v2\/media?parent=1045"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/explorgrow.com\/zh\/wp-json\/wp\/v2\/categories?post=1045"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/explorgrow.com\/zh\/wp-json\/wp\/v2\/tags?post=1045"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}